Hi my friend! Thanks so much for stopping by! I appreciate it.
My name is Frances Palaschuk and I am the owner of this blog. I started this blog as a way to share all of the knowledge I have gained about designing, launching, optimizing and managing websites and other digital marketing priorites.
I started my first blog in 2007. It was meant to be a blog to accompany the internet marketing business that I had started. At that time, I was told that it would be a good way to capture leads for my new business…
What I didn’t know or expect was that blogging would become one of my ultimate passions. I still remember writing the first post and being so shy to hit publish. So many thoughts were running through my mind. Would people laugh at me? Would this just look silly? How would I be able to think of things to write? Who was going to come and read my blog?
Eventually my shyness wore off and I actually could not wait to sneak away to my office and start writing my next post.
For this blog, my goal is to become a valuable source of information for those who want to learn more about transforming their business model to digital first. My main focus areas will be on setting up and optimizing & analyzing your web projects and building a strong digital marketing plan to support your audience in finding and using the key information they are searching for.
Keep in mind, that it is imperative that all key stakeholders like employees and decision markers are engaged in these processes and that you are able to obtain their buy-in into all of your digital transformation initiatives.
So please, I encourage you to join me on this blog (subscribe via RSS), on Twitter, and on LinkedIn as I seek to demystify some digital transformation concepts that may enable your organization to celebrate small and big wins!