Everything? Yes, everything!
As you start navigating through the dashboard of your new blog you will inevitably come across little spots that present a big opportunity for you to maximize your keyword usage. Here are some examples to get you started:
- Categories: in your dashboard go to posts, categories. Here you will be able to fill in the category name, slug, and description.
- Tags: in your dashboard go to posts, tags. Here will you will be able to fill in the tag name, slug, and descriptions.
- Media: upon uploading a new file into your media library, you will have the opportunity to give that new file a unique title, alt tag, description, and url. Go to Media, add new, and upload a file. By ensuring each new file is given unique meta data you are enhancing the usability of your blog plus optimizing more and more for search.
- Posts & Pages: every time you write a new post on your blog please ensure that you check off the categories, add the right tags, upload and optimize the media, and assuming you are using the Yoast SEO Plugin also the focus keyword, SEO Title, and meta description.
- Slugs: A slug is a few words that describe a post or a page – they help describe what the content is about. You can find your slugs on pages and posts in the box right beneath the title (while you are in edit mode). It will say permalink: Http://yoursite.com/title-of-your-post-or-page. Then it will say edit or get shortlink. Here you have the opportunity to change this to whatever you wish.
- User profiles: every user including yourself will have the opportunity to fill in their profile. This is really important! Be sure to create an interesting bio that will really profile your personality and what you do. This will show up beneath every post you publish. You will want to ensure that the email address that is associated with your profile has a gravatar set up!
- Site Title & Tagline: In your dashboard go to settings and fill in both site title and tagline. This is like setting the name and tagline for your blog.
Yes, this process may seem tedious and take a bit of extra time but in the long run the effort will indeed pay off.
Have you come across other nooks and crannies on your blog that present a unique opportunity for optimization?