You started a great blog now what? How are you going to find your blog tribe? Who will your true believers turn out to be and where are they hiding? How will you engage your blog tribe once you find them?
New bloggers wonder about questions like these. It can be a challenge for many bloggers to overcome the zero comment battle. But if you think about it for a moment it really does not have to be difficult to find your tribe. It should be a lot easier than networking face to face, shouldn’t it?
They say blogging is about sharing knowledge, building credibility and becoming a subject matter expert in your niche. So, if you are continuously writing posts that knock off one of these boxes why aren’t they coming?
Let’s go over this process together, step by step:
Step 1: You started a great blog now what?
Yes, we have all heard the overused phase, “if you build it – it doesn’t mean they will come“. While this phrase and many variations of it generally pertain to a website the exact same philosophy holds true for a blog. So, the question remains: now what? What is a blogger suppose to do after they start a brand new blog? Honestly, the last time I checked there are no rules, guidelines or known steps that must be followed. However, there are thousands of eager, tenured bloggers who have been through the process a few times who are openly sharing their challenges and success along the way. And this my friends is exactly what blogging is all about.
It does not matter if you blog about sports, fashion, politics, family, nutrition, kids, dogs, pregnancy, social media or even blogging the same principals will apply to all. You want to be writing about stuff that people want to read and that’s the bottom line. Here are a few tips on what you can do after you start a new blog:
- Write your content in simple terms.
- Ensure your blog is discoverable.
- Provide a visible RSS feed & email subscription option for your readers.
- Categorize and tag your posts.
- Provide a search box on your blog.
- Make social sharing options available on each post.
- Comments can be turned on or off it’s totally up to you.
- Provide a tidbit about yourself and a Gravatar image.
- Write about stuff you are knowledgable about and that will WOW your readers.
- Tips, how to’s and tutorials are key.
- Be consistent and post content on a predictable schedule.
- Optimize your RSS feed with Feedburner.
Step 2: How are you going to find your blog tribe?
It all starts with your niche and doing a little digging around the web. I like to call it a tribe audit. Here are a few ideas on how to execute your tribe audit:
- Start with basic Google keyword searches. If your niche is blogging then try a search with terms like “blogging bloggers”, “blogs about blogs”, “bloggers blogging about blogging”, etc.
- Seek out relevant networks for example, “Mom blog network”, “Dog blog network”, “Political blog network”.
- Look through the popular blog directories under relevant categories.
- Start Google Reader account and subscribe via RSS to each of the blogs you feel that you want to start following.
- Each day check your Google Reader account for new posts from the bloggers you are interested in.
- Comment, share, and start discussions on these blogs.
- Follow the bloggers on Twitter, like their Facebook pages, add them to your Google+ circles, etc. But don’t just stop there. That won’t get you anywhere – trust me. You have to actively engage your tribe in conversations. Even if they don’t respond back right away – keep at it. Remember the old sayings, “the squeaky wheel gets the grease” and “out of site out of mind”?
- Keep a blog tribe Google spreadsheet if you must. You can borrow mine if you like.
Step 3: How will you engage your blog tribe once you find them?
Keep it very simple and make it very easy for yourself. Try not to follow too many bloggers in the beginning and only pick a few key blogs to start regularly commenting on. If you start small you will be able to keep up with the process and be able to get to know these bloggers better – which is your goal. To make an impression on them so they will come over to your blog and get to know you.
- Start with your google reader. Read though the headlines, read what catches your attention. Share the articles that will be of value to your tribe.
- Talk about these top articles in your blog articles. Link back to their posts in your writing. Share the tips and tricks that they share with your tribe.
- Tweet tips out to your tribe that you know will be of value to them.
- Watch for questions that your tribe tweet, Facebook or perhaps video blog about. Answer them to the best of your knowledge.
- Share books, reports, statistics and other blogs that your tribe would love to know about.
- Attend a blogging meetup or conference relevant to your niche.
- Comment on their posts.
- Comment on their posts.
- Comment of their posts.
Did you get a chance to read Seth Godin’s blog yet? If not, then you really should be checking it out. Seth started that blog way back in 2003 and continuously publishes excellent content that would be helpful to for any blogger.
Read and/or listen to the interview Problogger did with Seth “Seth Godin on Blogging and Productivity” – #1 piece of advice “Don’t trade relationships in for money”!
Watch this TED video as Seth Godin discusses the idea of tribes. Seth says, “What tribes are, is a very simple concept that goes back 50,000 years. It’s about leading and connecting people and ideas. And it’s something that people have wanted forever. Lots of people are used to having a spiritual tribe, or a church tribe, having a work tribe, having a community tribe. But now, thanks to the Internet, thanks to the explosion of mass media, thanks to a lot of other things that are bubbling through our society around the world, tribes are everywhere”.
As a blogger, how were you able to find your blogging tribe?